Taking british wine global
Brit Pop works with British winemakers AND CHEFS to bring them around the world. Our pop-up dinners and lunches bring winemakers face-to-face with importers, restaurants and retailers in key target markets.
For importers, distributors and wine professionals
We bring British wine to your cities, providing space for you to try a range of British wines. Through our partners at the Department for Business and Trade, we are able to provide support on importing wines from the UK, as well as insights and guidance on logistics.
Brit Pop helps British winemakers connect with buyers in export markets through carefully curated pop-ups. We take the time to understand each market, identify the right audience, and create events that encourage real conversations rather than fleeting tastings and hasty business card handovers.
Our events provide a dynamic and informal space for both public and trade to experience your wines, going beyond trade halls and packed tasting rooms to offer a new environment for British wines to shine.
It’s a practical, focused way to build relationships, test new markets, and turn interest into long-term trade.
For winemakers
We work with up-and-coming British chefs, particularly those either at sous-chef level or looking to open a restaurant, to provide opportunities for them to create British-inspired menus in cities around the world.
For chefs
domaine hugo, wiltshire
Award-winning English winemaker
“Josh’s approach of working with selected producers and importers in an informal restaurant setting manages to create a convivial atmosphere where the wines are given time to be appreciated and understood. The follow-up and distribution of samples, which kept people's minds focused on our wines, was a great service. Through Brit Pop in Paris, we have begun working with an importer whose aspirations and understanding align with ours.”
Event Services
We work with winemakers, wine professionals, chefs, restaurants, trade associations and government departments to help them put on events that make British wine sing.
Whether it’s finding a venue to seal the deal or organising fully-fledged receptions, we excel at finding dynamic ways to tell stories about British wine.
Whether you’re a British winemaker looking to take your first step into an export market, or firmly established and looking for a different way to amplify your brand, we make it happen.